Torque Gin, a premium craft gin brand known for its distinctive flavors and artisanal approach, sought to establish a strong visual identity that reflects its bold character and commitment to quality. The goal was to create a branding strategy that resonates with gin enthusiasts and positions Torque Gin as a leader in the craft spirits market.

The visual identity design began with a deep dive into the brand’s core values and target audience. The concept centers around the idea of precision and craftsmanship, drawing inspiration from the mechanics of distillation and the vibrant botanicals used in the gin. The logo design features sleek, modern typography paired with a symbol that represents both the botanical elements and the intricate process of gin-making, evoking a sense of sophistication and uniqueness.